Industry Partners
Brands that trust BG Digital Solutions for caravan dealership marketing.
BG Digital Solutions is Australia's specialist in caravan dealership marketing — combining premium media production, full-scale social media management, on-circuit expo coverage, and AI-powered lead qualification into one seamless ecosystem built exclusively for the RV and caravan retail sector.
BG Digital Solutions was built from the ground up to serve Australian caravan dealerships and RV retailers. We know the seasonal sales cycle, the national show circuit, the vocabulary of your buyers, and the content formats that convert floor traffic into online enquiries. Our caravan dealership marketing services aren't adapted from a general playbook — they're purpose-built for the way your industry works.
High-resolution product photography, 4K cinematic walkthroughs, and lifestyle video engineered for social-first caravan dealership marketing.
Instagram, Facebook, TikTok, and YouTube — fully managed with a content calendar aligned to your inventory, events, and seasonal promotions.
24/7 AI-powered lead intake, qualification, and CRM hand-off. Caravan buyer enquiries handled in under 90 seconds — day or night.
Every caravan, motorhome, and pop-top on your lot shot and edited to a standard that drives online enquiry. We produce 4K cinematic walkthroughs, detailed still photography, and social-format video cuts (15s, 30s, 60s) that make your stock stand out in feeds and on Facebook Marketplace, CaravanCampingSales, and Autotrader.
BG Digital Solutions builds and manages Facebook Lead Gen campaigns optimised for caravan buyer demographics — targeting by towable interest, tow-vehicle ownership, household income, and geographic proximity to your dealership. We structure your Meta pixel events and GTM tag layer to track every form fill, phone click, and direction request.
We follow the national caravan show circuit from Brisbane to Adelaide. Real-time content capture at expos means your booth is seen twice — once in person, once across every social platform while the show is still open. Same-day delivery of edited photos and Reels.
Caravan buyers research heavily before walking into a dealership. BG Digital Solutions optimises your Google Business Profile, creates geo-targeted landing pages for local search terms like "caravan dealership [suburb]", and implements structured data markup so AI tools and search engines understand exactly what you sell and where.
Post-enquiry automation that keeps your leads warm between the initial contact and the dealership visit. Our sequences reference specific models, finance options, and lifestyle triggers relevant to caravan buyers — dramatically improving lead-to-dealership conversion rates.
CASA-compliant licensed drone operators capturing your dealership, stock, and surrounding location from above. Aerial imagery gives your online presence a scale and authority that ground-level photography simply cannot match.
Real outcomes from BG Digital Solutions' caravan dealership marketing engagements across New South Wales and Queensland.
A mid-sized NSW caravan dealership specialising in hybrid off-road caravans was struggling to convert social media traffic into qualified enquiries. Their Facebook Lead Gen Forms were generating volume but poor-quality leads — primarily tyre-kickers without a tow vehicle or finance pre-qualification. BG Digital Solutions restructured their entire lead funnel: we rebuilt their Meta pixel implementation using GTM tag triggers on inventory detail pages, activated a Meta Conversions API (CAPI) integration to close the iOS 14 data gap, and redesigned their lead forms to include tow-vehicle compatibility questions and finance pre-qualification checkboxes. We layered in tow-vehicle targeting using Facebook's interest and vehicle ownership signals to prioritise households already driving utes and SUVs with rated tow capacity. Over 90 days, BG Digital Solutions reduced the cost-per-qualified-lead from $87 to $34 — a 43% increase in hand-raisers against a flat ad spend.
A Queensland caravan dealership selling a mix of semi-off-road and full off-road ATM-class (All-Terrain Motorhome) units had an Instagram account that had stalled under 800 followers despite two years of posting. BG Digital Solutions conducted a full content audit and identified the root problem: all posts were static product shots with no lifestyle context. We implemented a Reels-first content strategy, shooting on-location lifestyle content at remote Queensland outback sites — Carnarvon Gorge, the Daintree region, and Cape York Peninsula staging areas — and pairing each reel with targeted captions using buyer-language keywords (e.g., "couple-friendly off-road vans", "ATM rated caravans", "4WD tow rating"). Within six months, BG Digital Solutions grew the account from 812 to 3,348 followers with a sustained 7.2% organic engagement rate — more than triple the 2.1% automotive-adjacent industry average. Monthly website referral traffic from Instagram increased by 218%.
A multi-location caravan dealership group attending four major NSW shows per year was receiving almost no online enquiry during show weekends — their show floor presence wasn't translating to digital activity. BG Digital Solutions embedded a dedicated content team at each show, producing same-day Reels, Stories, and Facebook posts during trading hours. Each piece of content was geo-tagged, tagged the relevant event page, and published within 30 minutes of capture. Live posting during event hours dramatically extended each show's reach beyond physical foot traffic. Across the four shows where BG Digital Solutions provided expo coverage, the dealership group saw a mean 38% surge in weekend online enquiries compared to non-show weekends — and a 19% lift in post-show week enquiries attributable to the content residual still circulating in feeds.
BG Digital Solutions partners with Australian caravan dealerships to build the content, social presence, and lead systems that drive floor traffic and online enquiry year-round. Get in touch and let's build your caravan dealership marketing strategy together.